Boosting Wayfair Content Best Practices

[ boo-sting ] verb

  1. Paying to increase the reach (and sales) of your affiliate posts
  2. An easy way to scale your Wayfair earnings

We don’t send this page to everyone.

If you’re here, you’re one of ShopYourLikes’ top earners and a particularly good fit for Wayfair.

We just received word that Wayfair wants to better reward ShopYourLikes creators!

This means the more you maintain a strong sales conversion rate, the more you should spend boosting your posts.

How to Earn More Boosting

· Promoting popular and affordable items ($100-$250) that are trending and on sale

· Promoting a ShopYourLikes Collection which provides a landing page with multiple items to shop, as well as other collections to explore (the more collections you build, the more content your followers can explore)

· Starting with a moderate boosting budget ($150/day), ensuring that performance is strong (if you can buy at 15 cents, then this is 1,000 clicks per day)

· ALWAYS including as much information about the product in the frame – image, price, reasons why followers need it

Avoid These Boosting Mistakes

· Promoting higher price point items (over $500) and items that don’t have a good sale / promo

· Promoting a discount or a price point that has expired· Promoting a landing page where the item is out of stock

· Promoting an item for too long a period that it’s become stale (either because it is no longer trending, it’s out of season, or a promotion period on it has ended)

· Paying to add high traffic volume (3,000 clicks/day) before seeing how your post performs

· Driving users directly to a Wayfair list page (conversion rates are better if you promote multi-product shopping with a ShopYourLikes collection page)

FAQs

1. Is my CPC rate for boosting the same as my normal posts?

Yes, you have one CPC rate per retailer regardless of how you deliver traffic. The CPC rate you have on an organic post on a given day will be the same CPC rate that you have on that day for a boosted post.

2. How will boosting affect my CPC rate?

Our pricing system takes into account all types of traffic when looking at performance and setting your CPC rate. If your boosting traffic performs stronger than your organic posts, your CPC could go up. If your boosting traffic performs way worse than your organic posts, you will likely see your CPC rate go down. Regardless of the traffic type (organic or boosting), your performance will always impact the direction of your CPC rate.

General Wayfair linking best practices can be found here.

Disclaimer

Using this budget to boost content comes with the responsibility to partner with ShopYourLikes on a more fluid, touch-and-go basis. This means that monitoring your performance must be proactive on a day-to-day and weekly timeframe. If your content is not performing, your partnership manager may inquire about your spend, ask you to reduce your daily spend, ask you to pull an ad, or even request you update your creative. If your content is performing really well, your partnership manager may encourage you to increase volume.