It’s no secret that our exclusive Wayfair x ShopYourLikes affiliate program, where creators get paid per click, is the best opportunity on the market. ShopYourLikes has over a decade-long relationship with Wayfair as a premium retailer in our marketplace, and we’ve seen major growth over time. Here are four powerful strategies to boost your Wayfair affiliate earnings on our platform: promote top categories, maximize average order value (AOV), boost conversions, and leverage holiday sales. Keep reading to learn about the full potential of these techniques.
1. Link Items in These Four Categories
To successfully promote Wayfair, it’s essential to focus on popular items in categories that are known to drive sales. Four key product categories that consistently perform well on Wayfair include sectionals, nightstands, dressers, and area rugs. These categories not only sell best, but also attract high engagement on Instagram, resonating strongly with home decor enthusiasts.
Sectionals are a cornerstone of any living room, but can be very pricey. Be the one to discover steeply discounted pieces in this category for your followers. These are usually higher-ticketed items that can significantly boost your AOV (more on that term below) while also being an affordable primary piece. Highlight features such as material, durability, and space efficiency to convert your eager followers.
Nightstands may seem like a small addition, but they’re an essential for bedroom decor. These items often come in sets with dressers or beds, providing an excellent opportunity to upsell or cross-sell. Emphasize their functional aspects, such as storage space and design practicality, to appeal to a wide audience.
Dressers are another high-value item that can enhance your AOV. These are a necessity as bedroom storage can feature unique elements like different drawer configurations or finishes. Promote dressers by showcasing the utility and timeless design behind them.
Area Rugs run the gamut with options. Showcasing a versatile range of styles and aesthetics can help followers instantly visualize a room transformation. Plus, people can furnish multiple rooms at a time with rugs: kids bedroom rug, kitchen runners, living area rug, etc. Focus on patterns, materials, and sizes to offer targeted styles that will resonate with your followers.
2. Maintain a Healthy AOV: Focus on High-Value Products
A key metric to track in affiliate marketing is the Average Order Value (AOV). A healthy AOV indicates that your audience trusts your recommendations enough to make higher-value purchases. Here’s how you can maintain and even boost your AOV when promoting Wayfair products:
Promote Higher-Ticket Items: Focusing on high-value products like couches, dressers, and high-quality area rugs can naturally boost your AOV. Build trust with your audience so they rely on your thoughtfully curated recommendations regardless of the price.
Style Rooms with Collections: Encourage your audience to purchase items you suggest together. For instance, style a room with a couch, area rug, tv stand, lamp, and lounge chair. Do the styling work for your followers, so they don’t have to. This strategy builds reliance on your expertise, while also increasing the total purchase value.
Highlight Sales and Discounts: Wayfair offers frequent tentpole sales events. By highlighting these deals, you can encourage larger purchases while still maintaining a high AOV. Use targeted keywords like “Wayfair promo code” or “Wayfair Black Friday deals” within your content to attract search traffic from internet shoppers looking for discounts.
3. Upkeeping High Conversion Rates
Conversion rate is another crucial metric in affiliate marketing. A high conversion rate indicates that your content effectively persuades visitors to make a purchase. Here’s how to keep your conversion rates high:
Analyze Sales and Traffic Trends: Conversion rate optimization (CRO) is an ongoing process. Analyze your sales and traffic data regularly to understand what works and what doesn’t. Experiment with different types of content, such as product reviews or Collections graphics, to see what resonates most with your audience.
Use Performance-Based Techniques: Focus on A/B testing your links and calls-to-action (CTAs) to determine which is most effective. Take advantage of your Dashboard and Reporting tabs to see which links drive the most conversions and adjust your strategy accordingly.
4. Leverage Holiday Sales Events
Tentpole holidays, such as Black Friday, Cyber Monday, and other seasonal sales events are prime times to maximize your affiliate earnings. These periods see a significant increase in consumer spending, and strategically linking your content to Wayfair’s deals can greatly boost your conversion rates.
Prepare in Advance: Start planning your content calendar around these key dates. Schedule posts that highlight the best Wayfair deals, using high-traffic keywords like “Wayfair Black Friday deals” or “Wayfair clearance sale.” Ensure that your posts are live well before the event to capture early shoppers.
Promote Heavily: Post on all your social channels including Instagram, Facebook Groups, email newsletters, and even boosted content to promote your tentpole holiday content. The more visibility your content has with your audience, the higher the chances of driving conversions.
Use High-Quality Visuals: Avoid filters and poor lighting. Videos perform well because they show products live in natural lighting, which helps potential buyers visualize the products in their own homes.
With these tactics in place, you’ll be well on your way to affiliate marketing success with Wayfair on the ShopYourLikes platform. Apply today to start linking with us.