October kicks off one of the biggest shopping seasons of the year. With major retailer sales, holiday prep, and seasonal search spikes, this is a crucial month to optimize your content for engagement, visibility, and earnings. Here’s everything you need to know to make the most of October.
Key Sales and Earnings Dates
These sales create natural linking opportunities to drive clicks and conversions, so plan your content around them and resurface relevant products. Market your calendars with the dates below:
October Keywords & Trends
Knowing which products perform best gives you a shortcut to what shoppers are already proven to buy. Share these top products from October last year, build themed roundups, and position them front and center during sales events to maximize clicks and conversions.
Lean into Seasonal Content
Halloween and fall style posts convert best in early October, while Christmas decor and gift guides gain traction later in the month. Use ShopYourLikes Collections to group products together and make gift guides easy to share.
Plan Ahead
Draft content early so it’s ready to publish as soon as sales go live. In the week leading up to a big sale, prepare “Add to Cart” or “Wishlist” posts so followers are primed to shop.
Use Trending Keywords
Incorporate trending terms like “fall nails,” “Halloween decor,” or “laptop deals” into captions, titles, and hashtags. Seasonal hooks such as “Best early Christmas gifts” or “Halloween party must-haves” can grab attention quickly.
Highlight Urgency
Make limited-time offers stand out by calling out exact deadlines, like “Ends October 11!” Countdown stickers and pinned comments are also great ways to keep urgency front and center.
Mix Evergreen with Seasonal
Balance proven sellers, like headphones, Instax cameras, or rugs, with timely seasonal products such as costumes or holiday decorations. This approach combines consistent long-term clicks with seasonal momentum.
Leverage Multiple Formats
Experiment with different formats to expand your reach. Reels and TikTok videos spotlight trending products, carousels work well for “Top 10 Deals” roundups, and Stories with ShopYourLikes Collections and Link Stickers make it easy to share products daily while building urgency.
Resurface Winning Products
Don’t overlook last year’s best sellers. Many shoppers rebuy or gift their favorite items again. Resharing proven products can turn into quick conversions.
Make It Easy to Shop
Always create a clear path for shopping. Use Link Stickers in Stories, direct followers to your ShopYourLikes Storefront, or share Collections that group products together. The easier it is to click and buy, the better your results.
Not on ShopYourLikes yet? This is the perfect time to join! Apply today and start earning on top holiday sales and trends. Don’t miss out on the biggest earning season of the year.