Your 2025 Holiday Playbook: November

November kicks off one of the biggest shopping seasons of the year. With major retailer sales, holiday prep, and seasonal search spikes, this is a crucial month to optimize your content for engagement, visibility, and earnings. Here’s everything you need to know to make the most of November.

Key Sales and Earning Dates

From early access holiday promos to end-of-month mega sales, November is full of opportunities to connect your content to consumer demand. Use the dates below to plan ahead, schedule posts strategically, and spotlight trending products that align with each event.

Nov 11: Veterans Day

Nov 11: Singles Day

Nov 14 – 27: Early Access/Pre-Black Friday Sales

Nov 28: Black Friday

Dec 1: Cyber Monday

Nov 25 – 27: Pre-Black Friday Deals Event

Nov 28 – 30: Black Friday Deals Event

Dec 1: Cyber Monday

Nov 19 – 23: Black Friday Early Access Extra 25% Off w/ code VIPSONLY

Nov 24 – Dec 1: Black Friday Extra 25% Off

Nov 30 – Dec 1: Cyber Monday Extra 25% Off

Nov 19 – 23: Black Friday Early Access Extra 25% Off w/ code VIPSONLY

Nov 24 – 25: Black Friday Extra 25% Off

Nov 30 – Dec 1: Cyber Monday Extra 25% Off

Nov 10 – 19: Early Black Friday up to 70% Off

Nov 20 – Dec 3: Black Friday + Cyber Monday up to 80% Off

Nov 23 – 29: Black Friday Week – special deals on Thanksgiving + Black Friday

Nov 30 – Dec 1: Cyber Deals 20% Off w/ code TAKEOFF20

Nov 24 – 30: Black Friday Event

Nov 19 – 27: Black Friday 50% Off Select Styles + 25% Off New Arrivals w/ code CYBERWEEK

Nov 28 – Dec 2: Cyber Week up to 65% Off w/ code CYBERWEEK

Nov 18 – 25: Black Friday Event 1 – 50% Off + 60% Off Holiday ESS

Nov 26 – Dec 2: Black Friday Event 2 – up to 70% Off Almost Everything

Nov 24 – 29: Black Friday – up to 70% Off Everything + Extra 25% Off 1000+ Styles

Nov 4 – 17: Singles Day Event

Nov 30 – Dec 1: Cyber Monday Sale Up to 60% Off + Extra 20% Off Sale

Best-Selling Products to Link

Understanding last year’s best sellers offers valuable insight into what audiences are likely to shop again. Use these proven products to inspire new roundups, spotlight them in your content, and leverage upcoming sales events to drive stronger conversion.

How To Maximize Earnings This Month

Now’s the moment to go all in on gift guides! Posting fresh guides each week keeps your content visible during peak shopping periods and helps capture ongoing search momentum. Rotate themes like “Under $50 Finds,” “Cozy Home Gifts,” or “Beauty Must-Haves” to attract different audiences and inspire more clicks.

Make Gift Guides Shoppable with Collections

Turn your gift guides into interactive shopping experiences by linking all featured products with ShopYourLikes Collections. Collections let you group items by theme and share a single, shoppable link across every channel. Each time you post a new guide, create a Collection so your followers can easily shop the featured items. Plus, every Collection you create automatically appears on your ShopYourLikes Storefront, keeping your top picks visible and ready to shop all season long.

Create an IG Story Highlight for Gift Guides

Keep your gift guides front and center all season long by saving them to a dedicated IG Story Highlight. Feature each week’s guide with Link Stickers that contain your product or Collection links. This allows new followers to access your recommendations anytime. This strategy also helps your content stay evergreen, drives continuous clicks, and keeps your top holiday picks easy to find.

Poll Your Audience on Who They Need Gift Ideas For

Engage your audience directly by asking who they still need to shop for: friends, family, coworkers, or even pets! Use Instagram Story polls or question stickers to gather quick responses and turn the feedback into tailored content. For example, if most followers say they’re shopping for “mother-in-law” or “teachers,” build a Collection and share in a Story focused on that theme. This not only drives interaction but also ensures your content aligns with what your audience actually wants to buy.

Share Urgent Deals on IG and FB Stories

Stories are the perfect format for time-sensitive promotions. Share limited-time offers, flash sales, or price drops as soon as they go live to capture the “act now” mindset of holiday shoppers. Tag the products or link your ShopYourLikes Collection directly in the Story for an instant path to purchase. Keep your IG Story deals Highlight updated throughout the season so your followers can revisit the best offers anytime.

Show Audiences What You're Buying for Each Sale

Shoppers love seeing real recommendations from creators they trust. Share what you’re adding to your cart during major sale events to spark inspiration and build credibility. Post your picks on Stories, Reels, or TikTok, and link everything through a ShopYourLikes Collection so followers can easily shop the same finds. Authentic, first-person content performs especially well during peak sale periods because it feels relatable, builds trust, and drives higher engagement and conversions.

Still haven’t joined ShopYourLikes? Now’s your moment! Sign up and start earning from the hottest holiday deals and trending products before the season ends.