Creators are constantly seeking affiliate programs that offer the best financial return. One of the most compelling earning opportunities today is the Cost-Per-Click (CPC) monetization model. Unlike traditional Cost-Per-Acquisition (CPA) models, where earnings are tied to commission after a sale has been made, CPC models reward creators up front with a rate tied to each click they drive e.g. $0.15/click. Based on the sales they can drive, creators are then nominated for rate increases with performance. This performance is based on a combination of conversion rate (ratio of sales over clicks) + AOV (average order value: how much one person spends in a cart over a given time). The higher the conversion rate and AOV, the higher the chances of what’s called “a price-up,” meaning a CPC rate increase. The CPC model is particularly beneficial for creators who can generate significant engagement, clicks, and sales from their audience.
At ShopYourLikes, we’ve partnered with top brands like e.l.f. Cosmetics, Michael Kors, and Wayfair to offer creators some of the most competitive rates in the industry. Here’s why creators love it:
You Can Earn More with Cost-Per-Click (CPC)
There’s no doubt that creators with high engagement can drive sales. However, when earning off a commission-based model, earnings are capped at a flat commission amount. With CPC, your rate per click can increase with performance, meaning top sellers can reach higher CPC rates over a short period of time. By targeting buyers in their audience, creators can capitalize on generating clicks and sales. While returns can be deducted from commission-based earnings – with CPC, returns and coupon-clipped products sold never affect what goes into the creators’ pockets. Your rate is what you are paid. In addition to unlocking a new earning opportunity, creators learn more about metrics with CPC and are therefore better equipped to analyze data and improve overall affiliate performance.
For a more in-depth comparison between CPC and CPA, Connexity offers a detailed breakdown of these models here.
Top-Converting Retailers are Cost-Per-Click on ShopYourLikes
1. e.l.f. Cosmetics
e.l.f. Cosmetics is a leader in the affordable beauty industry, offering high-quality products at accessible prices. With a strong following among beauty influencers, e.l.f. Cosmetics’ CPC program is ideal for creators who focus on makeup tutorials, product reviews, or beauty tips. The brand’s wide appeal ensures high click-through rates, as audiences are drawn to explore affordable yet TikTok-viral products. In addition, the website includes free shipping with $35 worth of purchases, which incentivizes buyers to optimize shopping carts and drive purchases.
2. Michael Kors
Michael Kors, a renowned fashion brand, is known for its luxury accessories and ready-to-wear fashion. Fashion influencers and lifestyle creators can benefit significantly from Michael Kors’ CPC program. The brand’s strong reputation and timeless product line make it a favorite among audiences who appreciate classic styles. Michael Kors’ frequent 80% off promotions also make it an enticing destination that creators can drive shoppers to.
3. Wayfair
Wayfair is a go-to destination for home decor, furniture, and renovation products. Home decor and DIY creators find Wayfair’s CPC program particularly appealing, as the platform offers a vast range of products that cater to various tastes and styles. The CPC model allows creators to to monetize content that showcases room makeovers, home improvement projects, or interior design tips. Because Wayfair can be a high-return-rate retailer like Amazon, the CPC model works well here for creators, as the frequent returns do not subtract from earnings.
If you’re a creator looking to diversify your income streams, consider the retailers on the CPC model available on ShopYourLikes. With popular brands like e.l.f. Cosmetics, Michael Kors, and Wayfair offering the most aggressive rates in the industry, there’s never been a better time to start earning from your clicks.
Learn the top 5 earning strategies creators use when linking CPC retailers.