When people think of successful Lifestyle influencers, they often imagine faces front and center in every post. However, some ShopYourLikes creators are proving that you don’t need to be the star of your content to build trust, engagement, and a reliable income stream. Here’s how three unique, faceless Instagram accounts have cultivated dedicated followings and turned their content into consistent affiliate revenue through ShopYourLikes:
Kerry of @johnston.designs_
Kerry Johnston, or @johnston.designs_, exemplifies the success of faceless content in the Home Decor niche. With captivating before-and-after transformations and catchy decor advice, Kerry has grown a loyal community that trusts her recommendations and engages with her affiliate links.
Kerry’s strategy is about showing, not telling. By allowing her design work to take center stage, she leads her audience visually to product recommendations. The seamless integration of her affiliate links keeps her audience engaged without feeling pressured.
B of @bravoandcocktails_
B, the creator of @bravoandcocktails_, has carved out a niche much like a media company would through anonymous celebrity and reality TV gossip. This category of sensitive, and sometimes crowd-sourced content generates intrigue and suspense while also maintaining B’s privacy.
Followers feel like they’re part of a private club, which fuels engagement and positions the account as a trusted source for updates and trending recommendations.
It’s important to highlight that B’s account is not inherently tied to affiliate linking or product promotion. B simply saw an opportunity to share affiliate links alongside her daily posts. Below is an example of what her product recommendations look like.
B built this faceless affiliate revenue stream by doing the following:
1. Analyzing her own audience insights
2. Joining an affiliate monetization platform like ShopYourLikes
3. Quickly moving to find and share deals and product recommendations to followers that the audience will like
Elisa of @theedgewoodhome
If you’re not following Elisa, @theedgewoodhome, we advise you do. She is the prime example of how faceless creators can establish a welcoming, aspirational community. Her content, rich with practical home styling tips and DIY tutorials, translates well into strong affiliate performance.
Elisa’s focus on relatable DIY projects invites her audience into a journey of real improvements they can replicate at home. This approach builds viewership and keeps followers engaged, driving consistent affiliate link clicks.
Another thing besides Elisa’s face you don’t see is the significant traffic and clicks she drives from IG Stories to her ShopYourLikes Collections. Her high Story engagement translates to impressive click rates and conversions. While her main feed may not showcase much ShopYourLikes affiliate activity, her IG Stories are powerful drivers of traffic. Below are some of Elisa’s newest Collections that are effectively driving conversions and affiliate income.
Key Takeaways
These three ShopYourLikes creators: Kerry of @johnston.designs_, B of @bravoandcocktails_, and Elisa of @theedgewoodhome successfully demonstrate that revealing your full identity isn’t necessary to build a loyal, engaged community or earn consistent affiliate income. By focusing on providing informative value, maintaining a clear brand voice, and fostering a sense of community, faceless creators can drive significant revenue. Whether for privacy reasons or a focus on content, going faceless can be a powerful strategy for success with affiliate marketing on ShopYourLikes.