One of the key topics we often discuss with creators is how to generate consistent income from content that already exists. By focusing on evergreen content, you can earn residually from it long after it’s been published. Two quick options you can implement right away are 1) saving affiliate links to your Instagram Story highlights or 2) including the link to your unique ShopYourLikes Collections storefront in your bio. Now let’s dive into the details!
Passive Affiliate Income
Evergreen content is a staple in the creator playbook. Unlike seasonal or time-sensitive posts, evergreen content doesn’t expire, allowing you to indefinitely drive traffic and sales. By embedding affiliate links strategically into gift guides, tutorials, and reviews, you provide your followers with timeless value while also leveraging content into continuous income generators.
Instagram Story Highlights
Instagram Story highlights are a simple, yet effective way to keep your evergreen content front and center. By saving valuable Stories in highlights, you create a permanent space on your profile where followers can revisit your affiliate links at any time. This approach is particularly effective for showcasing product recommendations from content like GRWMs and OOTDs.
For instance, if your niche is beauty, you can organize highlights into categories like “Makeup Favorites” or “Skincare Routine,” making it easy for followers to shop your recommendations. This not only extends the shelf life of your content but also ensures continuous engagement with your affiliate links.
ShopYourLikes Collections Feature
One of the unique features that sets ShopYourLikes apart from other platforms is our Collections feature, especially popular among creators who like to showcase best-sellers and seasonal repeats. Collections allow you to house multiple products into a single link, that then collects onto a larger group of other Collections. Think of it as your own personal storefront that followers can cruise through and shop. Instead of only directing your audience to individual product links, you can also lace in Collections links to optimize both the shopping experience but also your earning potential.
“I link mostly to Walmart and Chewy, which have the highest commission rates. Plus their Collections feature allows me to put all my training tools in an evergreen location (link in bio) for my clients and followers to easily shop from.” – Antonio at @leaderofthepacklv
Collections have proven to increase the average order value (AOV), number of purchases in a single visit, ultimately driving higher conversion rates.
Long-Form Content that Lives on Forever
Blog posts and YouTube videos are formats that can keep driving traffic and conversions years or even decades after they’re published. On your blog, be sure to integrate relevant affiliate links throughout your content. Using long-tail keywords like “passive income strategies” or “best affiliate niches” can help your posts rank higher in search engines, attracting more visitors over time. Similarly, YouTube videos that provide value, such as product reviews or how-to guides, can serve as ongoing sources of revenue when paired with affiliate links in the video descriptions.
Diversify Your Platforms
To maximize your reach, don’t limit your evergreen content to just one platform. Cross-promote your Reels on Facebook, Instagram, Youtube Shorts, and Pinterest to significantly broaden your audience and SEO. Each platform has its own strengths: Pinterest is excellent for driving traffic to blog posts, Youtube can quickly amplify the reach of short, engaging videos, and Facebook is ideal for community engagement and sharing.
Building Your Affiliate Revenue Streams
While evergreen content is meant to last, it doesn’t mean you should forget about it once it’s published. Regularly update your Story highlights and guide your followers with story content to your link in bio to shop Collections. Also don’t forget to “clean up” your links that may be out-of-stock or even landing followers on error pages year after publication. House-keeping of evergreen content is just as important as the initial post.
By implementing even two of the above strategies can turn your existing content into a reliable revenue stream. To learn more about how ShopYourLikes can help you monetize your evergreen content, start here and our Partnerships team will reach out once you’re in.
With the right strategies in place, your content can generate income long after it’s been published, helping you achieve residual success. Happy earning!