Just in! Our analytics team confirmed that creators achieved significant earnings this summer, with a notable spike in July. This month has increasingly become a powerhouse time frame for influencer earnings, rivaling even the traditionally lucrative Q4 holiday season. The combination of major tentpole sales like Amazon Prime Day, Walmart Week, and Target Circle Week has turned July into a peak period for consumer spending. Here’s what top creators on our platform have to say about July:
Record-Breaking Month for Top Influencers
It’s no longer just Amazon that capitalizes on summer deals; other major big-box retailers have turned the heat up and launched competitive events, creating a ripple effect in the market. stefanasilber added some color to this noting, “July earnings are definitely a bump in our earnings curve during an otherwise low shopping season as most people are vacationing and enjoying the warm weather outdoors. Major retailers offering big sales during that time period incentivize retail-adjacent businesses like ours to promote those sales to our audience and educate them on the savings opportunities.”
linenoaksinterior, a Home Decor influencer, similarly recognizes the importance of seasonal consumer spending stating “July is the highest earning month for my business! The month of July is crucial for my business every year as it truly drives a lot of sales time and time again!” This sentiment was echoed by adelaide_awhite, who emphasized the significance of these sales driving her earnings: “Last July was huge for me with Amazon Prime Day and many other sales.”
The data never lies. The numbers we track at ShopYourLikes supports these anecdotes, showing a clear spike in revenue as creators align their content with patterns they see in the market time and time again. The strategy behind their creative content combined with the guidance of our Partnerships team, has proven to be the winning formula.
July Wasn’t Always this Lucrative
linenoaksinterior and adelaide_awhite’s successes are prime examples of how preparation during peak periods and piggy-backing off consumer behavior can drive serious impact.
This depth of understanding behind the creator economy and business is precisely what our Partnerships team at ShopYourLikes strives to educate every influencer we work with on. By providing targeted guidance and detailed analysis behind performance, we ensure creators aren’t just linking and participating in these sales events but are driving significant sales.
Preparing For Big Holiday Earnings
As consumers transition from summer into the fall and holiday seasons, influencers need to too – with their affiliate strategies in the next wave of major shopping events. This is where the ShopYourLikes’ Partnerships team steps in and becomes an invaluable resource. The team works closely with creators to develop retailer-specific strategies that will maximize earnings during the most lucrative time of the year.
Our approach is simple and effective:
- Analyze Past Performance: We start by reviewing the success from July, identify what worked well and where there’s room for improvement. This data-driven approach allows us to provide tailored solutions unique to each creator’s audience and niche.
- Optimize Commission Opportunities: Just as we advised on July’s commission rates, we continue to provide insights into where influencers can earn the most. Whether it’s through direct paid brand cost-per-click, commission, or paid partnerships, or choosing the right affiliate links, our goal is to maximize the dollar amount going into each creator’s pocket.
- Target Key Retailers: The holiday season is packed with sales events, from Black Friday to Cyber Monday and beyond. Our Partnerships team helps influencers identify which retailers and links offer the best promos and opportunities for their audience, ensuring that they’re promoting the highest-converting products at the right time.
- Collaborate on Strategy: We don’t just hand over data… we work closely with each influencer to develop a comprehensive strategy that aligns with their goals. From content planning to execution, our team is there every step of the way to ensure success.
Our Creators Trust the Process
As content creators look ahead to the most lucrative earning season of the year, leveraging the ShopYourLikes Partnerships team will be more important than ever.
For influencers aiming to maximize their take-home, the formula is clear: implement insights and support available through ShopYourLikes, move with the market and refine strategies based on the most up-to-date data. With these tools at your disposal, sustained growth and success are not just possible… they’re inevitable.