I’ve said this before (and so have your partnerships managers): The key to taking your earnings to the next level is diversifying the retailers you promote.
Here are two opportunities you can’t miss. Kohl’s and Macy’s are offering some of the most rewarding cost-per-click (CPC) rates out there. These are not just department stores; they’re trusted sources for home decor finds that many content creators, including Kristin from @alittlebitofmango and Chris and Melis from @chrisandmelis have found to be consistent new revenue streams to their affiliate business.
Need More Convincing? Here You Go
The home decor space is evolving, and so should our strategies. Relying on just one or two major retailers limits your income potential.
Enter Kohl’s and Macy’s, heritage well-loved brands that are often overlooked by creators. Their robust categories range from modern, sleek furniture to cozy, budget-friendly mantle pieces. Plus, ShopYourLikes has partnered with them for over a decade, which has granted the platform exclusive elevated CPC rates during Q4.
Two Home Decor Creators You Should Copy
Nothing speaks louder than the successes of creators who have already ventured beyond the usual retailers.
1. @alittlebitofmango
Kristin has beautifully incorporated Macy’s home collections into her aesthetic, balancing elegance and affordability. Her CPC earnings saw a noticeable boost after introducing links driving to Macy’s. Her story is proof that broadening your brand range can amplify both engagement and revenue.
“Partnering with Macy’s through my manager showed us how simple it is to add new revenue streams. The results were immediate.”
– @alittlebitofmango
2. @chrisandmelis
This dynamic duo diversified their partnerships by featuring Kohl’s seasonal collections. Showcases of their beautiful home, paired with Kohl’s versatile decor pieces, led to higher click-through rates and a new, enthusiastic segment of followers excited by the variety. Their story is a testament to how embracing different brands can redefine the creator journey.
“Trusting our partnerships manager and linking to new brands like Kohl’s has been worth it. We saw a boost in our revenue immediately as followers positively responded to the brand, and integrating into it our content couldn’t have been easier.”
– @chrisandmelis
Why Kohl’s and Macy’s CPC Opportunities Work
- Competitive Rates: Both retailers are rolling out competitive CPC rates that can stand toe-to-toe with industry leaders. This can translate to higher payouts for every click your content drives.
- Brand Familiarity: Your followers already trust Kohl’s and Macy’s for their home needs. Everyone has already heard of the brand, which does half the work! This trust means higher conversion rates when they follow your recommendations.
- Diverse Product Lines: These stores are not just for clothing and kitchen gadgets. Their home sections feature everything from trending decor pieces to classic staples, perfect for spicing up your content.
Five Products to Link Now (Before They Sell-Out)
- Women’s Quilted Velboa-Lined Coat: high converting holiday item everyone is buying
- Water-Resistant Puffer Coat: gifting item on sale now!!
- Kohl’s Christmas Sweaters: another high converting holiday item everyone is buying
- Love Tie Front Short Sleeve Top: more gifting items on super sale!!
- Macy’s Sofa Collection: high order value item that top affiliates are converting with to boost CPC rates
Your Next Step
Start by linking a few items above into your upcoming posts and track the engagement. Watch how your audience responds and how it affects your earnings.
Remember to trust us. And if you don’t want to trust us… trust the most successful creators on our platform to provide you with the best opportunities to earn.