I recently spoke with Janet, Director of Creator Partnerships at ShopYourLikes, who shared how creators are finding success by promoting Michael Kors. The kicker? These creators aren’t even in the fashion niche. Typically, only fashion influencers capitalize on heritage accessory brands like Michael Kors. But creators across all verticals like Home Decor, Mom Content, and general Lifestyle, are boosting their earnings by integrating Michael Kors links into their content.
Here’s how you can tap into Michael Kors’ Cost-Per-Click (CPC) program on ShopYourLikes:
1. Lean Into Deals and Promos
Regardless of your typical content, remember that an audience always loves a deal. If your followers are primarily female, handbags at a discounted price, especially if designer, are always highly sought after. Michael Kors’ frequent sales are a great lever to engage your audience. Any discount above 40% naturally drives urgency and may just be the reason your followers find a reason to purchase. The retailer also features lower price points in categories like wallets and wristlets, which are the perfect gift – think holidays, teacher’s appreciation, girlfriends’ birthdays, mother-in-law’s birthday… the options are endless.
@bravoandcocktails_ is a prime example of a creator who has built an audience around Hollywood gossip, memes, and affiliate linking. Her engagement is strong, and she’s optimized the traffic she drives through ShopYourLikes. “My followers love the tea… but they also love trending items. That’s why Michael Kors fits so well into my content. I feed my followers great deals, and ShopYourLikes pays me for clicks. I can drive sales, so my rate per click increases with time. The girl math checks out, it’s better than commission.”
By weaving Michael Kors into her evergreen stream of content, @bravoandcocktails_ keeps her content diverse while also driving significant earnings.
2. Step Out Of Your (Brand) Comfort Zone
Michael Kors is known for its high-quality luxury items, but it may not be the first brand of choice. And we get that! However, think outside the box…and your comfort zone. Don’t limit yourself to only the products and brands you’re familiar with. Keep your roster of retailers diversified. You may have a wider audience open to different brands, so long as they offer a great deal. Highlight steep discounts and showcase practical features of the bag. Maybe there are card holders on the outside – perfect for moms on-the-go. Or perhaps that thick crossbody strap makes that one style reliable for any trip with toddlers! Emphasize it. Whatever you decide to focus on, communicate how the item can be a solution to your followers and their lifestyles.
@wild.hearts.home, a DIY Home Decor creator, said it best: “Never would I think Michael Kors would be a retailer I’d do well with! But I’ve discovered my audience loves it. ShopYourLikes helped me unlock this earning opportunity, and I get paid on clicks. The more sales I can drive, the higher that cost-per-click increases. So it’s a win-win for myself and the retailer.“
3. Create a ShopYourLikes Collection
If you’re already sharing product links in your Instagram bio, creating a ShopYourLikes Collection that includes Michael Kors alongside other lifestyle products can offer your audience a well-rounded shopping experience.
@orquiss, a beloved member of the Latin NY creator community, has tapped into serious shoppers and found unlimited opportunity with Michael Kors. “Te amo Michael Kors…and so do my followers! My followers love to shop, especially when I link out those site-wide 80% off sales. ShopYourLikes sees the sales I drive and will increase my cost-per-click accordingly to optimize my earnings.” Not only is this a retailer that resonates with her community, but her earnings increase with performance. Consider it a raise!
4. Leverage GRWM In Stories
Instagram Stories are perfect for creators who want to dip their toes into fashion content without committing to full-fledged posts. A quick “outfit of the day” or a try-on session featuring Michael Kors bags or accessories can be both engaging and effective. These formats are designed for short, snappy content that grabs attention and drives immediate clicks, making them an excellent fit for showcasing Michael Kors during big sales.
5. Reach Out to Our Partnerships Team
Don’t hesitate to reach out to our Partnerships Team for personalized support and guidance. Experts like Janet can help you identify which Michael Kors products are performing best and can provide tailored advice to refine your strategy. By leveraging these insights and expertise, you’ll ensure your content is optimized for maximum earnings, no matter your primary niche.
Click the button below to start linking Michael Kors alongside our top performing creators.