This time of year is a goldmine for creators. It’s when audiences are in discovery mode, ready to shop, and actively looking for inspiration. To make the most of this peak moment and the entire holiday season, you’ll need to spot what’s trending early, post accordingly, and monetize the shoppable moment with your ShopYourLikes links.
Here’s how to strategically capture holiday buzz and convert it into traffic, clicks, and earnings.
Spot the Trends Before They Peak
Every viral moment starts small. The creators who catch it early are the ones who win big.
Google Trends
Use Google Trends to see what shoppers are searching for in real time. Enter seasonal keywords like “gift ideas”, “holiday outfit inspo”, or “Christmas decor” to identify when interest starts to rise. That’s your cue to create content and link your featured products with ShopYourLikes.
💡 Insider Tip: Combine trending keywords and phrases with your niche to find content ideas that will reach the right audiences that are likely to convert. Try searches like “holiday beauty sets” or “cozy home finds”. Then create content around those keywords.
TikTok Trend Dashboard
Head to TikTok’s Trend Dashboard to see what’s gaining traction on the platform. This is a great way to find content ideas and what consumers are searching for or liking, and it doesn’t have to only be for TikTok content. These trends are likely also trending across other platforms. Holiday hashtags like #GiftTok, #HolidayHaul, and #FestiveFinds surge during November and December. Use them in your captions and pair them with trending audio to increase reach.
Monthly Strategy Guides
Check out the ShopYourLikes Monthly Holiday Strategy Guides for additional keyword and content ideas! These guides spotlight trending retailers, best-selling products, and top-earning sale events each month. They take the guesswork out of what to post so you can focus on creating content that converts.
- October Holiday Strategy Guide
- November Holiday Strategy Guide
- December holiday Strategy Guide (coming soon!)
Create Content That Feels Timely and Shoppable
Once you know what’s trending, act quickly. The holidays move fast and timing is everything.
If searches for “winter outfit ideas” or “holiday gift guides” are climbing, build your content around those themes and link your picks through the ShopYourLikes Extension, then create Collections to build out your Storefront.
Here’s how to make the most of timely, shoppable content across Channels:
TikTok
Post a video or image carousel of product roundups using trending sounds and a call to action in your caption to “shop links on my profile”.
Use Reels with call to actions in the caption, and Stories with Link Stickers to direct followers to your featured products, Collections or ShopYourLikes Storefront.
Post product links or roundups in groups where shoppers are already hunting for deals. And don’t forget to share your links with friends and family who are shopping this holiday season! DMs are a great place to share your links.
Use Collections to Capitalize on Seasonal Themes
ShopYourLikes Collections are one of the best ways to turn inspiration into action. Curate products into themed Collections like “Under $50 Favorites” or “Cozy Home Finds”. Each Collection gets a unique link you can share across all your channels. You can add up to 10 products in each Collection allowing you to share a single link with all 10 products ready to shop. See it in action here!
To really make the most of the holiday season, use Collections to monetize all of your gift guides. Your audience is looking to you for inspiration and gift giving ideas, and Collections are an easy way to share each gift guide making it ready to share and shop across your channels.
Turn Reach Into Clicks and Conversion
Going viral is great, but converting views into earnings is better. Make sure your ShopYourLikes Storefront link is front and center everywhere your followers engage. Each piece of content should tell your audience exactly what to do next with clear call to actions:
- IG Stories or Story Highlights: Shop all my gift guides here!
- IG Stories: Tap to shop here!
- TikTok and IG Bio: Shop the link below!
- IG/FB Reels and TikTok Video Captions: Find all my picks in my bio!
Repost your top performers! Use your ShopYourLikes dashboard to see which links and retailers are generating the most clicks. Then refresh that content with a new caption, trending sound, or updated visuals. Try posting a new IG Story or Reel to show the product in a new light. Small tweaks can reignite engagement and help drive conversion.
Monitor Performance and Keep Riding the Wave
The key to maximizing holiday earnings is staying flexible. Monitor what’s performing well in your ShopYourLikes Dashboard, or Link Reporting, and adapt quickly when a trend shifts. Continue pushing what’s working, and stop pushing what isn’t resonating with audiences. Identify what retailers, price points, and products your audience is loving most based on earnings, clicks, and number of orders.
If interest in one product or retailer starts to fade, pivot to another hot category or emerging keyword using insights from Google Trends or ShopYourLikes Holiday Strategy Guides.
The faster you align with what people are searching, sharing, and shopping, the more you’ll earn.
Your Shortcut to Seasonal Success
Seasonal virality isn’t luck, it’s strategy! Here’s a quick recap:
- Use Google Trends to spot what people want
- Check out the TikTok Trend Dashboard to see what people are engaging with
- Use ShopYourLikes Monthly Strategy Guides to know what’s selling
- Create Collections to update your ShopYourLikes Storefront and easily monetize your content this holiday season
- Monitor your performance with ShopYourLikes Dashboard and Reporting to see what’s working with your audience, then rinse and repeat!
Ready to turn your content into commissions?
Join ShopYourLikes today and make every post shoppable this holiday season!