Over the past few years, customers have become more mindful about their purchases, making more conscious buying decisions. A recent report by McKinsey revealed that:
- 45% of US consumers agree that companies should pledge to support Black-owned brands
- 62% of US consumers are guided by their social values when shopping
- 90% of Gen-Zers believe companies should address racial equality
- 92% of Black consumers say that supporting Black-owned businesses is key to their buying decisions
It’s important to remember that many Black-owned businesses can face greater barriers to growth. Elevating and promoting Black-owned brands can help them receive funding, recognition, and shelf space they deserve. We’ve gathered 13 great Black-owned/founded brands you can include in your content year-round!
This post has been updated on 08/01/2024 with three new sections: Home Decor & Home Goods, Beauty, and Fashion.
Home Decor & Home Goods Affiliate Programs
Jungalow by Justina Blakeney
Jungalow is a one-stop shop for bohemian-modern decor. Expect wild prints, bold colors, and textures that will fit into any maximalist home! Jungalow started in 2009 as a design blog by Justina Blakeney and has become the go-to place for bold, vibrant home goods and inspiration.
Karen Jai Home
This sophisticated ultra-lux home accessories boutique is a must-include in your next home decor haul. The Wayfair selection offers chic pillows, designer rugs, and many other curated luxury items to elevate any environment effortlessly.
TOV Furniture x The Voice
The TOV Furniture team created The Voice Collection, featuring pieces from six powerhouse Black interior designers: Nicole White, Nile Johnson, Erika Ward, Justin Q. Williams, Carmeon Hamilton, and Don Ricardo Massenburg. This collection aims to bring visibility to the Black design community, with each designer’s unique inspiration fully realized. Whether you’re looking to link a sofa, credenza, or side table, The Voice Collection offers a stunning array of bold, luxurious, and innovative pieces.
Hadiya Williams x Schumacher
Hadiya Williams’ art and design practice includes pottery, surface, design, and visual art. Her aesthetic is inspired by the depth of black culture across the diaspora. This collection with Schumacher was inspired by Williams’ focus on themes of genealogy, lineage, and home.
Ayesha Curry
Ayesha Curry is a renowned restaurateur, chef, two-time New York Times bestselling author, producer, host, and entrepreneur. Her accessible and charming approach to cooking and passion for creating easy-to-use products has made her one of the most sought after experts in food and lifestyle. The Ayesha Curry Home Collection features inspiring, professional-grade cookware designed with special attention to the details that make cooking feel less like work. The essential collection of cookware is perfect for home cooks that are inspired by Ayesha Curry’s signature style.
Harlem Candle Co.
Harlem Candle Co is a luxury home fragrance brand inspired by the richness and vibrancy of Harlem. Texas-born founder Teri Johnson has been fascinated by fragrance from a young age. Throughout her travels around the world, she discovered the power of scent to capture moments and transport you through time and place. This inspired her to create Harlem Candle Co. with the mission to celebrate and capture through scent the beauty of Harlem’s past and present. Each candle is expertly handcrafted using soy wax and a blend of fragrance oils. developed by award-winning perfume experts.
Tabitha Brown Collection
Tabitha Brown is an American actress, activist, and one of the most beloved social media personalities, known for her kind demeanor and comedic viral food reviews. Her collaboration with Target reflects a vibrant collection full of color and joy. Spanning multiple categories across home, kitchen, and entertaining, the selection guarantees to bring a little bit of joy to every gathering.
Beauty Affiliate Programs
Fenty Beauty
Fenty Beauty needs no introduction. Since its inception in 2017, it has taken the beauty industry by storm and changed the way it works forever. From the get-go, Fenty Beauty offered people of color the opportunity to see themselves represented in beauty for the first time. Fenty Beauty is inclusive beyond its shade range – from its branding to imagery and product naming; it is unapologetically Black.
Pattern by Tracee Ellis Ross
Launched by activist and Golden Globe-winning actress Tracee Ellis Ross, Pattern’s mission is to serve the needs of every curly hair type. The brand is wholly designed with the textured hair community in mind – from plus-sized conditioner tubes to language that celebrates Black beauty. The products are formulated with natural ingredients likealoe vera, jojoba oil, and shea butter, guaranteed to serve every need of every wave, curl, and coil. As part of their everyday business, Pattern is committed to donating to organizations that empower people of color.
Buttah Skincare
Buttah Skincare, founded by model Dorian Renaud, targets all the needs of melanin skin – dryness, discoloration, hyperpigmentation, oiliness, and blemishes. The brand prides itself on its inclusivity, creating highly effective products for all genders. To honor Black History Month, Buttah is launching “Beyond the Surface” – an empowering digital series spotlighting black culture.
Briogeo
Nancy Twine of Briogeo has been in the beauty business since the ripe age of five, helping her grandmother make her homemade hair care in their West Virginia kitchen. A few years later, in 2013, the award-winning brand, as we know it today, was born. Briogeo encourages people to treat their hair the same way they treat their skin – by nurturing it with ingredients that detoxify, hydrate, and protect. Boasting a wide range of clean, naturally-derived products, the brand caters to all hair types and concerns.
Fashion Affiliate Programs
Smash Shoes
Smash Shoes provides trendy contemporary footwear for women wearing US size 10 to 14. Inspired by her struggles to find cute, on-trend shoes in her size, Ashlie Hallman launched the company despite having no previous experience or ability to sketch a shoe. The brand’s mission is to empower women to celebrate their authenticity and overcome insecurities. A testimony to that is that Smash Shoes doesn’t shy away from high heels even though their customers often stand at least 6 feet tall.
Pat McGrath Labs
Pat McGrath is the eponymous brand of the world-renowned make-up artist responsible for creating some of the most iconic runway looks in past decades. The brand is every bit as iconic as its legendary founder. The innovative products provide runway-ready looks accessible to everyone and certainly deserve a spot in your next make-up haul.
Looking for more inspiration? Here are 8 Eco-Friendly Affiliate Programs you can promote today. Or head over to ShopYourLikes Active Retailers section in your dashboard to browse through hundreds of affiliate programs.