Working for ShopYourLikes, I get a front-row seat to the strategies of countless successful creators on our platform. One thing is clear: diversifying your affiliate strategy beyond Amazon is a game-changer. While Amazon is an industry giant with unbeatable volume, leaning too heavily on it has its drawbacks. Here’s why diversifying your affiliate strategy is essential and how you can get started.
Why You Should Consider Affiliate Programs Other Than Amazon
Amazon is gaining notoriety for issues like counterfeit products, especially in the beauty and skincare sectors. Over 60% of Amazon’s sales come from independent third-party sellers, making it difficult to vet who’s selling what (source: Business Insider). This has led to growing retailer fatigue among consumers who feel inundated with subpar offerings. The problem extends beyond just product quality—there’s a broader sentiment of being sold junk, which undermines consumer trust. Accidentally linking a counterfeit product can lead to fewer sales and more returns because consumers don’t trust the products you’re recommending.
Benefits of Linking Directly with Retailers
Diversifying your affiliate strategy is about expanding the rolodex of retailers for followers to shop from. Linking directly from brands beyond just big box marketplaces or retailers can offer unique benefits, such as higher commission rates and paid partnership opportunities. This strategy ensures steady revenue growth and opens the door to more brand relationships:
Affiliate Programs to Consider
Creators on our platform also monetize with top retailers like Target, Walmart, and Best Buy because they provide attractive commissions. Fashion and beauty creators link Nordstrom, Sephora, and Ulta. Home decor and DIY creators find excellent opportunities linking Wayfair and Lowe’s. By partnering with these retailers, you can tap into all the benefits listed above.
Here’s how to link directly with brands:
1. Apply to ShopYourLikes: Sign up with ShopYourLikes to gain access to thousands of affiliate programs. We have every retailer you can think of with some that pay you up to 40% commission, and others that can even pay you per click.
2. Identify Relevant Brands: Make a list of brands that align with your niche and audience interests.
3. Compare Commission Rates: See who offers the best commission where. For example, ShopYourLikes has Hoka One brand direct at 2.3%, but Nordstrom Rack also stocks Hoka Ones, where commission sits at 15%. It’s obvious the best place to link from for this brand would be Nordstrom Rack! Rates can pulse up or down during different seasons, but it’s good to know a general recall of where to link which brands from.
4. Work with Our Partnerships Team: Work with the Partnerships team at ShopYourLikes, who will work closely with you on how to grow your earnings retailer-by-retailer.
Building Strong Brand Partnerships
Showcasing strong performance with a particular brand can lead to better commission rates and potential paid partnership opportunities in the future. While it’s essential to maintain link diversity, demonstrating value through your sales performance can open doors to more lucrative partnerships, where brands could consider you for flat fee campaigns.
Affiliate Programs on ShopYourLikes
Join top influencers who are scaling their businesses with ShopYourLikes. We provide the following:
Access to Hundreds of Retailers: Our platform connects you with a vast array of retailers, giving you the flexibility to choose the best products for your audience.
User-Friendly Platform: Our intuitive interface makes it easy to manage and optimize your affiliate links.
Trending Products: Stay ahead of the curve by featuring trending products that resonate with your audience.
