The Importance of Celebrating Mother’s Day as a Creator
Mother’s Day is a special occasion to express love, gratitude, and appreciation to all the wonderful mothers out there. As a creator, showcasing content that celebrates Motherhood is a great opportunity to connect with your followers on an emotional level. Not to mention, relevant and meaningful Mother’s Day content can help increase your reach among a broad audience
Whether it’s sharing a heartfelt message, gift ideas, guides, or personal stories, you can leverage the event to help strengthen your brand. Just remember to keep your content authentic and personable. If it’s not genuine, your followers won’t find it relatable.
Must-Have Mother’s Day Gifts
Mother’s Day spending in the US totaled around $31.7 billion in 2022, up $3.6 billion from 2021. According to the NRF, Top Mother’s Day gifts purchased included Greeting cards (75%), Flowers (72%), and special outings - dinner, brunch, and live entertainment (57%). Other top categories include:
- Gift cards (52%)
- Clothing/accessories (45%)
- Jewelry (41%)
Across the ShopYourLikes network, top Mother’s Day content themes included:
- Gift guides that featured gifts by price points
- Content centered around New Moms and First Mother’s Day
- ‘Gifts from Toddlers’ and ‘Gifts from Daughters or Sons’
Here are some of our suggestions on how you can add these content themes to your blogs or social media posts.
Gift Guides: As an Influencer, your followers look to you for gift inspiration, so consider creating gift guides that feature unique products suitable for different types of moms - working moms, hard-to-please moms, and most importantly new moms. You can also include varying price points in your gift guide to cater to different budgets.
DIY Crafts: Personalized greeting cards and handmade gifts are always appreciated, especially on Mother’s Day. Whether it’s through a Youtube video or a blog post, you can create easy-to-follow DIY craft tutorials that require minimal supplies. It’s also a perfect way to get children involved in the celebration. Why not have them create a card to accompany a floral arrangement or bouquet?
Self-Care Tips: Whilst Mother’s Day usually revolves around the act of gift-giving, it can also be an opportunity as a creator, to highlight the importance of mothers taking the time to invest in self-care and attend to their own needs. One way to do this is to share your favorite self-care tips that moms can add to their daily routines. This can include skincare routines, spa days, and other stress-relieving activities.
If TikTok or Instagram are your preferred social platforms, be sure to use any relevant hashtags in your posts to help your content get noticed on social media. After all, your followers will want to know where all your featured products are from.
Mother’s Day Retailers to Consider
Below we’ve put together some top-performing merchants you can consider featuring in your Mother’s Day content. Whether you’re catering to budget-conscious followers or luxury enthusiasts, we’ve got you covered. To check out the best-selling products with real-time data and live offers, check out our trending offers page.
With a wide range of stunning bouquets and arrangements, it’s not hard to find the perfect gift for Mother’s Day. From classic roses to exotic orchids, 1-800 flowers have everything to create that special Mother’s Day moment.
Proflowers is an online florist that offers a wide selection of fresh flowers, plants, and gifts for all occasions and all budgets. Proflowers also offers next-day delivery options, making it a convenient choice for last-minute shoppers.
While Nordstrom Rack is known for its discounted designer clothing and accessories, It’s also a great place to find a gift for Mom on Mother’s Day. Whether she’s in need of some fashion finds, beauty products, or home decor, Nordstrom Rack has a large selection to choose from.
From luxurious skincare sets to relaxing bath essentials, SkinStore’s Mother’s Day Shop is a selection of beauty gifts specially curated to pamper every type of mother out there. The retailer’s dedicated gift guide features top-rated brands like Elemis, NuFACE, and Sunday Riley.
Kate Spade is a renowned fashion brand synonymous with chic, stylish, and playful accessories. The popular brand offers a range of handbags, belts, jewelry, and accessories - a thoughtful gift that any mother would love to receive on this special day.
Coach is a global fashion house synonymous with modern luxury. With their Spring 2023 collection fresh off the runway, there’s no better time than Mother’s Day to treat Mom to a stylish, new handbag.
Looking for more brands to feature? You can find them under our ‘Active Retailers’ tab. Just scroll through the list or type in the name of the brand you’re looking for.
On that note, Happy Mother’s Day!