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Keeping Up With The FTC

As the age of the influencer becomes more and more prominent, the Federal Trade Commission (FTC) has begun to pay closer attention to sponsored content. The FTC Endorsement Guidelines now have much more language around affiliate and sponsored content on social media. We want to make sure that our users fully understand how to manage their accounts in a way that complies with the FTC guidelines.

Per the ShopYourLikes Terms & Conditions, you must abide by FTC Endorsement Guidelines or you will be subject to account closure and/or forfeit of earnings.

If you are being paid to promote content you should always remember to do at least one of the following:

  • Use #ad
  • Use #CommissionLink
  • Use #sponsored
  • If you are posting a video, make sure to call out verbally that it is sponsored and give credit to the sponsor brand directly

 

The FTC website itself also has material that you can reference here. We want all of our SYL users to be compliant when they are making that money! If you are still unsure about how to move forward, or if you are doing the right thing, feel free to contact us and we will be here to help.

how to comply with FTC on Instagram