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Hashtags play a vital role in expanding your reach on Instagram. By using just one, your post can see up to a 12% boost in engagement! And that’s with any random hashtag—generating content-specific hashtags can significantly improve your posts’ performance and engagement. Here are some quick tips to make the most of hashtags on your page:

1. Do your research

The explore page is for more than just discovering new people and getting inspiration. Use the “Tags” search feature to find hashtags that align with your brand. If you’re an interior designer, search for specific tags such as #shelfstyle or #diningroomgoals. It’s also helpful to pay attention to other similar influencers to see which hashtags are working best for them.

2. Use less popular hashtags

Popular hashtags like #inspo or #decor reach millions of people, which in theory, sounds great. But, when you use them, your posts are more likely to get buried deep in Instagram. Hashtags that have less than 500k posts (ideally 100k is the sweet spot) will make it faster and easier for people to discover your page.

3. Switch it up

If you find some hashtags that work for you, great! But be careful not to be repetitive—using the same hashtags for every post can lead to a plateau in engagement.

4. Keep tabs

If you have a business profile, use the “Insights” feature on Instagram to measure how effective your hashtags are. If you see something isn’t working as well as you want it to, don’t be afraid to make a change. Be adaptable! With the latest version of Instagram, you can switch to a “Creator” profile. This gives you more detailed insights about your follower growth and other metrics. You can switch back to a business account whenever you want.

5. Choose wisely

When choosing hashtags, make sure they make sense. If you use #OOTD, your post should feature what you’re wearing for the day. This way, people interested in style and fashion will want to like, comment, and share your post. Ultimately, it’s not about reaching the most people, it’s about reaching people who are likely to engage.

Let us know how these tips work for you and don’t forget to #SYLikes to show us your amazing content and for a chance to be featured on our Insta!

proven hashtag tips for instagram


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