It’s summer—school’s out, sun’s out, and even the grill that’s been collecting dust in the backyard is out. But these aren’t the only things that change with the seasons, your content should be changing too! Summer brings lots of fun, fresh content opportunities whether it be a beach day with the family or a backyard barbecue with friends. Whatever it is, there are so many ways to incorporate your ShopYourLikes links into your everyday summer activities, so that they become an extension of your brand that naturally blend into your already published content.
Highlight Outdoor Entertaining
Outdoor entertaining is the epitome of summertime, so take advantage of it by sharing your next get-together on your Instagram story—link everything from your outdoor rugs, to your grill, to your table setting. You’ll be surprised by how many products you can link and by how much your followers really want to know about how you’re entertaining.
Create Lists of Your Faves on Your Instagram Stories
Another way to switch up your content for the summer is to create lists of your favorite items on your stories. Depending on what category of influencer you are, show your followers your “Top 10 favorite sunscreen products” or your “5 favorite dog toys of the week,” for example. Curating these lists are a great way to organically link items, excite your followers, and entice them to click on your links, ultimately driving more engagement and sales.
Link to Kid-Friendly Activities
As we said earlier, school’s out, which means people are looking to the mom bloggers for ideas to entertain their kids for the summer. This is a perfect chance to give your followers a behind-the-scenes look—whether you’re trying out a new Slip ‘N Slide or making your own lemonade stand—and link to all the items at the same time. This way, your links are organically integrated into your content and your followers will get an inside look to your life.
#SummerBody: Share Fitness Content and Fitness-Related Links
When the sun’s out, you know what that means. . . Yep, bun’s out. It might be mid-July, but people are still working on their summer bods, so fitness bloggers already have a leg up in content opportunities. Your followers are looking to you in the hot months for exercise ideas, meal plans, and workout motivation, so give the people what they want! On your next trip to the gym, link all your favorite workout essentials like water bottles, yoga pants, or resistance bands to name a few.
If you’re having trouble thinking of or finding items you want to link, don’t forget about the ShopYourLikes search tool. You can find it on your ShopYourLikes account dashboard—use it to search for any product you want to link, as specific or generic as you want. You can also filter the search by brand so you can easily stay on brand for yourself and copy the links straight from there.
Don’t forget to tag #SYLikes to show us your amazing summer content and for a chance to be featured on our Insta!